Financial Advisor, Merrill Lynch

The Hurd Jorgensen Group

Global Wealth Management

Floor 22


Phone: (510)2083813

Directions to Branch


Justin J. Hurd (510) 208-3818 Sales Manager First Vice President-Wealth Management View Profile
Sylvia M. Jorgensen (510) 208-3813 Senior Financial Advisor View Profile
Leland Fallon (510) 267-8519 Registered Client Associate View Profile


Providing clients with seasoned wealth management knowledge and concierge-level attention, Hurd Jorgensen serves what has become a loyal group of individual and corporate clients in ten states.

With a philosophy that encourages frequent client contact and simple, practical strategies to complex challenges, the team has earned the privilege to work with many entrepreneurs (on their business and personal finances), non-profit organizations, corporate executives, physicians, second- and third-generation clients, as well as with women in transition.

Hurd Jorgensen is guided by three principles: establishing a proper legal framework with the right types of accounts, planning for tax implications, and developing a customized, yet disciplined investment strategy. To accomplish its mission, the team works together with clients and their attorneys and/or tax advisors – aligning all client interests from the outset. Simultaneously, the team works to gain a clear understanding of each client – identifying, prioritizing and quantifying goals, time horizons and tolerance for risk.

Taking full advantage of Merrill Lynch’s world-class research and resources, the team seeks to bring each client a good night’s sleep, only recommending taking on risk that is commensurate with specific goals. For individual clients, Hurd Jorgensen is personal and proactive. Whether or not an account is discretionary, clients are frequently contacted for portfolio re-balancing, tax and debt “check-in,” and to help the team stay updated on beneficiaries and other estate matters. Hurd Jorgensen is vigilant in evaluating and reminding clients about the need for insurance (including life and long-term care), 529 college-savings plans, home financing refinancing and for timely steps in minimizing tax consequences. For widowed and divorced women the team helps prioritize their needs, focusing on Social Security issues, for example, bringing together attorneys and recommendations that ease any burden. The team helps many clients by meeting with adult children, when needs change.

Working with businesses and non-profits, Hurd Jorgensen designs 401(k) and other plans, meets with key executives, addresses their fiduciary responsibilities, and personally guides employees to help them appreciate and understand their options. Frequently, the team brings in Merrill Lynch specialists and others to help a business owner establish a sensible strategy for balancing personal wealth, retirement goals and business finances.

Whether traveling around California and beyond to visit clients or making dozens of phone calls on evenings or weekends to consult with others, Hurd Jorgensen firmly believes in going the extra mile.

For clients of every age – individuals, businesses, and organizations – Hurd Jorgensen has earned a trusted reputation as a “go-to” resource that continuously educates and provides timely suggestions. Ready and reachable, the team is proud of its track record and feels especially rewarded in helping clients achieve a wide range of personal and professional goals.

Justin J. Hurd, CFP®, ChFC®, CRPC®, CSNA

Vice President-Investments

Wealth Management Advisor

Portfolio Manager

Merrill Lynch Personal Investment Advisory (PIA™) Program

Producing Sales Manager


Celebrating his 33rd year with Merrill Lynch, Justin is a hands-on wealth management advisor who takes pride in developing his clients’ investment strategies. As an approved Portfolio Manager within the exclusive Merrill Lynch’s Personal Investment Advisory®, Justin is able to direct investments for each client on a discretionary basis. Widely regarded by fellow advisors and his community, Justin is a speaker on topics that include wealth preservation and investment selection.

Justin served on the Board of Directors of the Oakland Zoo for ten years and is a member of Rotary and regional Chambers of Commerce. He is also an avid golfer and serves as an officer of The First Tee Oakland. Justin earned his Bachelor of Science degree in Finance from Florida State University and his Master of Science degree in Financial Services at The American College. Justin and his wife, Suzanne, live in Moraga. Their older daughters attend the University of Idaho and the University of Alabama.

Sylvia Jorgensen, CSNA

Senior Financial Advisor


Sylvia plays a vital role in addressing overall planning for the team’s clients, especially in areas outside investments: budgets, liabilities, insurance, and in bringing together appropriate specialists in areas of tax planning, estate planning and banking solutions. Deeply connected to the East Bay Community, Sylvia joined Merrill Lynch in 2006 after serving as the Membership Director of the San Leandro Chamber of Commerce. Utilizing her network of specialists and resources, she is proactive in connecting clients with reliable and timely solutions.

Currently, Sylvia serves as a President of the Board of Directors of the Orinda Chamber of Commerce and as the BSA Friends of Scouting Chairperson for the Mt. Diablo Silverado Council, Aklan District. She was honored with the Boy Scouts Carter E. Wells Award for Gracious Service in 2013 and with the Businessperson of the Year Award 2010 in the San Leandro. Sylvia earned her undergraduate degree in Genetics and Ethics from John F. Kennedy University. She lives in Orinda, with her husband, Eric (a local Boy Scout Scoutmaster) and their blended family of four sons (one away at College at the Academy of Arts University and another at Central Washington University), and one daughter (a graduate of the University of California, Berkeley). From rugby, to theater, to Boy Scouts, the children are as active in town as Sylvia and Eric.

Leland Fallon

Registered Client Associate

Leland Fallon joined the Hurd Jorgensen in November of 2013 when he, his wife Maggie and Finnegan, their Parson Russell Terrier, relocated to the Bay Area from Scottsdale, Arizona. A former music industry producer, Leland is a Registered Principal and brings 6 years of experience in trading, compliance and project management to the Client Associate role, most recently from the Vanguard Group. He and his wife both graduated from Northern Arizona University in Flagstaff. Leland has been active in Public Affairs and Shelter/Emergency Services for the American Red Cross since 2004. He also acts as the West Coast Artist Liaison and sits on the Executive Board of Music4Cancer (The Cause), a philanthropic organization that raises money for cancer research and treatment through live and recorded concerts and other celebrity events.

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Justin J. Hurd is registered to do business in:CA, CO, CT, FL, IL, KY, NC, NJ, NM, NV, NY, OR, TX, VA, WA, WY

Sylvia Jorgensen is registered to do business in:CA, FL, IL, NV, TX, WA

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